Abhinav

BMM Department

Semester I	Semester II
Effective Communication Skill-1	Effective Communication Skill-II
Fundamental & Mass Communication.	Principles to Marketing & Management
Introduction to Computer	Media Psychology.
Century World History	Media Psychology.
Century World History	Introduction to world Literature
Introduction to Sociology.	Principles of Management
Economics.	Political Concepts.

Semester III	Semester IV
Introduction to Creative Writing	Introduction to Advertising
Introduction to Cultural Studies	Introduction to Journalism
Introduction to Public Relation	Print Production & Photogrphy
Introduction to Media Studies	Radio & Television
Understanding Cinema	Mass Media Research
Advance Computer	Organization Behaviour

T.Y.B.M.M. (ADVERTISING)
Semester V	Semester VI
Advertising in Contemporary Society	Advertising and Marketing Research
Copy writing	Legal Environment and Advertising Ethics
Advertising Design	Financial Management for Marketing and Advertising
Consumer Behavior	Agency Management
Media Planning and Buying	Principles and Practices of Direct Marketing
Brand Building	Contemporary issues
	Digital Media
T.Y.B.M.M. (JOURNALISM)
Semester V	Semester VI
Reporting	Press Laws and Ethics
Editing	Broadcast Journalism
Features and Opinion	News Paper Journalism
Journalism and Public Opinion	Internet and issues in Global Media
Indian Regional Journalism	News Media Management
News Paper and Magazine Journalism	Contemporary Issues
	Digital Media